up bank

up bank

cards against big banks

Younger generations are far less willing to tolerate misbehaviour by big banks and financial products that don’t serve their best interests, and are more willing to try something new.

Introducing "Cards Against Big Banks" - a parody of the millennial party game "Never Have I Ever" that mocks the misconduct of the big banks following the Banking Royal Commission in Australia. Misconduct that UP Bank has never ever been charged with.

non-traditional

social

‘#upyourbankinggame’

Tvc 30”

‘never have i ever’

Imagine if the Big 4 Banks were real people at a party, playing ‘never have I ever’ and laughing together about their misconduct.

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