In just over 3 years working as an Art Director, my work has been recognised in major local and international award shows like D&AD, Spikes, Clios, OneShow and AWARD, twice featured during prime time news segments, and talked about in mainstream media publications. But above all, I’ve only ever wanted one thing — to just make great work.

Some highlights of my exploits include creating a beer tap that lets you buy a beer for a fallen soldier, hiding an eye test in an ad that only bad eyesight can see, using AI to answer the question: “would your younger self be proud of you?”, giving a MTV Cribs-style tour of the Navy’s biggest ship, building the world’s biggest peanut butter & chocolate ‘shoey’, and inspiring nationwide acts of kindness to get the neighbour to mow my lawn.

As a creative, I enjoy thinking non-traditionally and making mind-bending ideas that play with psychology and human behaviour.

I’ve also supported the next generation of creative talent as an AWARD School Tutor after achieving ‘Top Ten’ —as a student myself— only a few years prior.

When I was younger, I remember seeing the Cadbury Gorilla ad on TV. I wanted to make people smile the way I smiled seeing that iconic work. Now, I've been given a rare opportunity to keep pushing creativity in advertising forward. I wholeheartedly hope that one of my works will make you smile too.

Making the magic happen with my copywriter, Charlie Dejean.