CREATIVE.
ART DIRECTOR.
AT VML SYDNEY.
I enjoy non-traditional thinking and making mind-bending ideas that play with psychology and human behaviour.
Some examples of my exploits include giving a MTV Cribs-style tour of the Navy’s biggest ship, placing danger in a soldier’s sunglasses, building a 4-metre high peanut butter & chocolate ‘shoey’, using AI to bring academics’ younger selves to life, making an ad to get my neighbour to mow my lawn, and creating a beer tap that lets you buy a beer for a fallen soldier.
When I was younger I remember seeing the Cadbury Gorilla ad on TV. I knew nothing of advertising back then but knew I wanted to make people smile the way I smiled seeing that iconic work. Years later, I was directed to AWARD School where I placed top 10. Now, I've been given the rare opportunity to keep pushing creativity in advertising forward. I wholeheartedly hope that one of my works will make you smile too.
Been making the magic happen with my creative companion, Charlie Dejean.
Have a chat with me on LinkedIn or spam my email.
Recognitions
& Other
AWARD AWARDS 2024
BRONZE, INNOVATION (RADIO & AUDIO), PIZZA HUNT
BRONZE, COMMUNITY ENGAGEMENT (SOCIAL MEDIA), PIZZA HUNT
BRONZE, TACTICAL (SOCIAL MEDIA), PIZZA HUNT
FINALIST, DIRECT RESPONSE (DIRECT), PIZZA HUNT
FINALIST, INNOVATION (DIRECT), PIZZA HUNT
FINALIST, BEST CUSTOMER EXPERIENCE (RETAIL), PIZZA HUNT
FINALIST, GAMING (ENTERTAINMENT), PIZZA HUNT
D&AD AWARDS 2024
SHORTLIST, GAMING & VIRTUAL WORLDS, PIZZA HUNT
BEST ADS 2024
BEST INTERACTIVE (TOP PICK), LEGACY LAGER
BEST OUTDOOR (TOP PICK), LEGACY LAGER
BEST OUTDOOR (TOP SIX), MEET YOUNGER YOU
BEST OUTDOOR (TOP SIX), THE REESE’S SHOEY
AWARD SCHOOL 2024 - TUTOR
BEST ADS 2023
BEST PRINT AD - PUBLIC KINDNESS ANNOUNCEMENTS
BEST ADS 2022
BEST INTERACTIVE AD - PIZZA HUNT (supporting creative role)
AWARD SCHOOL 2021
ACHIEVED TOP 10 IN SYDNEY