CREATIVE.
ART DIRECTOR.
AT VML SYDNEY.

A black and white photo of a man staring at camera, at dinner table.

I enjoy non-traditional thinking and making mind-bending ideas that play with psychology and human behaviour.

Some examples of my exploits include giving a MTV Cribs-style tour of the Navy’s biggest ship, placing danger in a soldier’s sunglasses, building a 4-metre high peanut butter & chocolate ‘shoey’, using AI to bring academics’ younger selves to life, making an ad to get my neighbour to mow my lawn, and creating a beer tap that lets you buy a beer for a fallen soldier.

When I was younger I remember seeing the Cadbury Gorilla ad on TV. I knew nothing of advertising back then but knew I wanted to make people smile the way I smiled seeing that iconic work. Years later, I was directed to AWARD School where I placed top 10. Now, I've been given the rare opportunity to keep pushing creativity in advertising forward. I wholeheartedly hope that one of my works will make you smile too.

Been making the magic happen with my creative companion, Charlie Dejean.

Have a chat with me on LinkedIn or spam my email.


Recognitions
& Other

AWARD AWARDS 2024

BRONZE, INNOVATION (RADIO & AUDIO), PIZZA HUNT

BRONZE, COMMUNITY ENGAGEMENT (SOCIAL MEDIA), PIZZA HUNT

BRONZE, TACTICAL (SOCIAL MEDIA), PIZZA HUNT

FINALIST, DIRECT RESPONSE (DIRECT), PIZZA HUNT

FINALIST, INNOVATION (DIRECT), PIZZA HUNT

FINALIST, BEST CUSTOMER EXPERIENCE (RETAIL), PIZZA HUNT

FINALIST, GAMING (ENTERTAINMENT), PIZZA HUNT

D&AD AWARDS 2024

SHORTLIST, GAMING & VIRTUAL WORLDS, PIZZA HUNT

BEST ADS 2024

BEST INTERACTIVE (TOP PICK), LEGACY LAGER

BEST OUTDOOR (TOP PICK), LEGACY LAGER

BEST OUTDOOR (TOP SIX), MEET YOUNGER YOU

BEST OUTDOOR (TOP SIX), THE REESE’S SHOEY

AWARD SCHOOL 2024 - TUTOR

BEST ADS 2023

BEST PRINT AD - PUBLIC KINDNESS ANNOUNCEMENTS

BEST ADS 2022

BEST INTERACTIVE AD - PIZZA HUNT (supporting creative role)

AWARD SCHOOL 2021

ACHIEVED TOP 10 IN SYDNEY