puma
puma
unleash your inner animal
Where Nike and other brands are professional and thoughtful, Puma is mischievous, unexpected and wild. What makes watching sporting underdogs like Muhammad Ali or Nick Kyrgios so exciting is their embodiment of an almost animalistic drive to win. Puma invites you to unleash the animal within.
This campaign idea replaces athletes with animals that reflect their abilities.
print campaign
‘puma’
‘lion’
‘bear’
TVC 30”
‘boxing bear’
His opponent isn’t human.
ambient
‘cage’
We repurpose a broken tennis court cage, to communicate Puma's message for athletes.
guerilla stunt
‘claws’
We place physical claws that emerge and rip out of the puma poster... or rip competitors' posters.
Creatives: Andrew Bao & Charlie Dejean