XXXX Gold

XXXX Gold

THE xxxx lager
litmus test

With limited resources and hundreds of waterways, water specialists can’t test for pollution everywhere. But thousands of beer-loving anglers are knee-deep in our waterways every day, no matter how far or wide. No one knows our waterways more than they do.

A 6-pack of XXXX beer is the perfect medium for pollution testing technology.


Creative Directors: Kieran Moroney, Matt Austin
Creatives: Andrew Bao & Charlie Dejean

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