Have a better break.

KitKat’s been telling people to ‘have a break’ for over 67 years. Trouble is, too many people define a ‘break’ as switching off and marinating in your own thoughts… which is about as restful as it sounds. In fact, science tells us that the best ‘breaks’ are active ones. 

Subverting one of the most iconic taglines in history, we created a campaign that changes what a ‘break’ actually looks like… by replacing the word with contextually and culturally relevant ‘active breaks’ — reminding Aussies to not just take a break, but take a ‘better break’ by doing the things they love most.