Colgate Palmolive
Colgate Palmolive
rinse the teenager out
To launch Cuddly’s Refresh Rinse in the Australian market, we dramatised its odour removal benefits by rinsing the teenager out of the clothes.
RESULTS
Early results rinsed all expectations, becoming Cuddly’s best performing launch for a new product.
1.6 $SOM nationally
Attracting 42% new shoppers to the brand
Executive Creative Director: Rich Williams
Creative Director: Jack Delmonte
Creatives: Andrew Bao & Charlie Dejean
Production: Clockwork Films
Director: Edwin McGill
Post Production: Fin Design
Sound Design: Sonar