award school 2021
I completed AWARD School 2021 in NSW and placed top 10. Here are the ideas that got me there.
Forever grateful to my AWARD tutors from R/GA and BMF.
single poster
Vanish napisan
TARGET AUDIENCE:
People who do the laundry
PROPOSITION:
Effective against all stains
magazine print campaign
13sick - national home doctor
TARGET AUDIENCE:
Parents of young children
PROPOSITION:
When you can't get to a doctor but they can get to you
30 second film ad
northern territory tourism
TARGET AUDIENCE:
Aussie millennials, who yearn for adventure
PROPOSITION:
More than just a big rock
This idea made the award school wall
audio
lego
TARGET AUDIENCE:
Parents
PROPOSITION:
Where imaginations start
non traditional
mini cooper s
TARGET AUDIENCE:
Affluent Aussies in their mid 30's and up
PROPOSITION:
Rediscover the fun of driving
This idea made the award school wall
mobile
the iconic
TARGET AUDIENCE:
Non-binary people of any age, who use fashion to express how they feel
PROPOSITION:
Dress for who you are on the inside
integrated digital campaign
fair coffee
TARGET AUDIENCE:
Ethical consumers who like making coffee at home
PROPOSITION:
Change the world one coffee cup at a time
direct
nimble loans
TARGET AUDIENCE:
People with low credit scores
PROPOSITION:
The loan for people who seize the day
integrated campaign
award school
TARGET AUDIENCE:
Potential students for AWARD School 2022
PROPOSITION:
Discontent can be the start of something great
commercial creativity
offspring
DELIVERABLE:
Product, business or entrepreneurial idea
